Artificial light has a different color temperature than the natural light. Even if the human eye cannot detect it, the digital cameras cannot balance it properly and therefore, the pictures taken in artificial lighting have an unrealistic color cast. While shooting inside a studio, always make sure you adjust your camera settings to get the natural look.
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Daylight balanced bulbs are the best continuous lighting source. Therefore, your video lighting kit must have lights that are balanced to 5,000 to 6,000 k, the same as daylight.
Use fluorescent lights, as they are cooler than the Incandescent Light Bulb. They use 75% less energy and last 10 times longer than the conventional ones.
The continuous light source can be conveniently used with softbox lighting kit, reflectors, barndoors, gels, filters, etc. Use them to get the desired effect.
Continuous lighting may not work in certain cases such as shooting frozen or chilled food such as ice cream, as the heat generated by this form of light may melt them. In such cases, the photographers have no choice other than using the strobe.
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