Product photography for online business
is not as easy as it sounds. The most challenging part of any
product photographer is to grab your potential customers’ attention
by simply showing them a photo of the product. The quality of the
picture should be such that it compels your audience to shop. It must
display even minutest details and features of the product in the most
accurate way without missing any significant detail.
Here are some product photography tips that will help you capture professional product photographs and maintain the value of your product and services.
Here are some product photography tips that will help you capture professional product photographs and maintain the value of your product and services.
Always use product turntable
Gone are the days of single dimensional
photography for products. If you want your product to look best, you
must capture 2d and even 3d pictures using a Turntable for Photography. Turntable helps you to shoot multidimensional pictures
of your product and is the best way to showcase it from all
directions. Turntable also helps to capture consistent photographs.
Don’t afraid to shoot from close
point
While shooting a live object like a
model, it may be inconvenient for you to get too close but shooting
any product you have to get very close to your subject so that you
can maintain the realistic look of the product. Take extreme
close-ups and reveal as much details as possible such as texture,
exact color, print, etc. This will reveal most of the details of the
products and thereby increasing their sale. Always maintain some
distance when getting closer to the object, as you may reflect your
shadow within the frame and this will affect the quality of your
pictures.
Always maintain the focus on product
Maintain the entire focus on the
product and least attention should be given to the props. For
example; if you are shooting a necklace or a car, let the focus be on
the product, its design, color, shine, details, parts etc. and not on
the beauty and expressions of the model. This will help you to keep
your composition extremely simple, minimize distraction, and capture
clean cut images.
Keep your Background Simple and Clean
In case you are not using a turntable
for displaying your product, then try to keep your background simple
and clean to avoid distraction in the photo. A simple and clean
background will keep the focus on the products. Never use a busy
background, as it will dilute the attention.
Display your product in proper
lighting
Poor lighting will affect the look of
your product and will distract the viewer’s eyes, creating
confusion about the details of the product. Bad quality light will
give a dull look to your products by reducing its quality and value.
Whether you are shooting products in daylight or within Controlled Lighting Situation, make sure you appropriately illuminate it.
The whole idea of product photography
is to capture images that reveal as much information about the
product as possible along with making it look attractive. So, make
sure you achieve this.
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